You’ve moved your business into the online arena by creating a website. You’ll find that there are dozens of good ways to promote.
For example, you probably have an on-site blog that allows you to practice ongoing SEO efforts with ease. Additionally, it provides opportunities to feature and promote your own products. This can include with demos, tutorials, reviews, and so on.
You can also strike up partnerships with adjacent businesses. In doing so, you’ll create cross-promotional campaigns that allow you to split costs. Additionally, you can share an audience.
You’ll reach a new consumer base in unique ways. You can participate in or host online events such as webinars, contests, and more.
Of course, you’ll want to use social media to your advantage. It’s a means of growing your brand. Plus it’s a great way to build an online community of followers. It’s also a good idea to engage in the most traditional form of promotion. That, of course, is advertising.
These days, you can combine the last two. Facebook has a great advertising platform. With it, you can push your ad campaigns in a space designed for social sharing.
However, there are also incredible opportunities. You can tailor your ads to very specific groups. Thusly, reach a huge potential audience.
Perhaps you’re already on board with advertising through Google. You don’t think you necessarily see the need to also tap into Facebook.
Well, there are a few things you should know. Here are a few reasons why you’re missing out if you’re not yet using Facebook ads to promote your website.
Go Where the People Are
As of the beginning of April, Facebook is reportedly closing in on 2 billion active users. They’re currently at 1.86 billion and growing. That’s a pretty big slice of the consumer pie. That includes a global reach, no less.
Naturally, you’re after only a portion of that number. It’s those most likely to be interested in your products or services.
However, you can target a small percentage of nearly 2 billion Facebook users. This could still amount to reaching a huge number of prospective customers.
Of course, you want the best opportunity to see your promotional efforts pay off online. Therefore, you have to go where the people are. The people are clearly on Facebook.
Target and Retarget
It’s not only the number of people you could potentially reach with Facebook ads that matter. The best reason to use this advertising platform is because of the incredible tools for targeting.
You have the opportunity to target based on geographic location and profession for your unique marketing. That is in addition to reach those that are the best age, gender, interests, purchasing patterns, and more.
You can target market for life events. These include birthdays, anniversaries, and graduation, etc. You can craft ads for custom audiences.
There is the ability to use lookalike audiences to reach new customers. You can get extremely specific and complex when choosing a multi-faceted target audience member.
Perhaps you want to market your wares to 30-something, male engineers in Los Angeles. You’re after those particular males that enjoy video games and purchase a lot of high-end sneakers.
Perhaps your products are geared toward young, working moms that are into crafting. These ladies spend a lot of time browsing for organic recipes and DIY home improvements. You can seriously target like mad when using Facebook ads.
Even better, however, is the ability to retarget, or remarket. There is an aid for tracking pixels. With it, you can get a sense of what website visitors are interested in. Then, you can use the information to send personalized ads.
These will remind them of items they were looking at or abandoned in their shopping cart. It’s important to increase familiarity with your brand and products through retargeting. It is one of the best ways to keep consumers engaged and boost conversions.
Are you a Facebook user? How often do you check Facebook each day? If you’re like most users, the answer is probably “frequently”. This means that your ads are going to receive a lot of exposure.
If you don’t see immediate results, don’t fret. The persistent presence of your ads will increase familiarity with your brand over time.
Eventually, you’ll start to see increased returns as a result. Building relationships with customers takes time. Keeping your name on their radar is essential.
Most people don’t go into advertising with the ultimate goal of encouraging viewers to share ads. Sure, you’ll be over the moon if an ad campaign goes viral. However, you’re probably more interested in reaching your target audience. You want to compel specific actions.
That said, sharing can be a valuable promotional tool. It’s one in which consumers do the heavy lifting for you. Facebook users love to share.
When someone is the first to share a funny, engaging or otherwise valuable snippet of content, it infers a form of social currency. Basically, it garners peer approval, envy, and so on.
You should create Facebook ads with the intention of increasing shares. Thus, you have the opportunity to passively reach a whole new audience.
That includes some of whom may not be familiar with your brand, products, or services. Yet, they might be interested in them after the fact. You only stand to gain in this situation.
Most important to understand is that Facebook tracks everything. There’s a reason they tangled with the government over privacy laws.
That, in turn, has had them face several lawsuits, to boot. They track everything their users do. Then, they apparently package and sell the data.
This may sound nefarious, but as a business, it’s all to your benefit. It’s important to understand that Facebook users provide such a wealth of information via accounts and interactions.
Therefore, you have the opportunity to understand their interests. You also will learn their preferences, purchase history, and all kinds of other data.
In other words, Facebook can tap into what users are doing through tracking and analysis. This helps you to connect with the users most likely to be interested in whatever you’re selling. From Facebook’s perspective, this is also a benefit to users.
Naturally, Facebook wants to provide a personalized user experience. This means pushing ads that are likely to be the most useful and appealing to each and every user.
They do this instead of boring or annoying folks with ads for things they have expressed no interest in. With analytics, Facebook can connect compatible advertisers and consumers. Plus, in the process, you can optimize your ad performance.
If you have any comments about this topic or suggestions about future topics leave them in the comment box below.
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