Welcome back to our blog series, A Start To Finish Guide For Creating & Selling Digital Products. This is Part 6: What To Do Post-Launch of Your Digital Product.
In the previous post, we discussed:
Congratulations on your first or next product launch! I know it’s an exciting feeling knowing all your hard work is finally out there and ready to be seen.
BUT, it’s not over yet! Just because you finally launched, doesn’t mean that your work is finished.
It’s important to maintain your momentum for long-term success. In this post, You’ll learn:
- The importance of Staying on top of your site optimization and landing page optimization
- How to create a resource page and where to place it
- The importance of maintaining email newsletters, updates, promos, etc
- How and where to analyze & optimize your product’s success
- Where to incorporate further content marketing strategies to maintain momentum.
- Optimize Customer Support
Website & Landing Page Optimization
Chances are if you just released a digital product, you already have a website and landing page. But the work doesn’t end after launching. In fact, you’ll need to regularly make edits and optimize both your website and more specifically, your landing page.
Inevitably, once you launch your product, you will get feedback, think of something new to add, hopefully, gain some reviews or testimonials, and you’ll notice certain things about your analytics (we’ll cover more of this later). It’s important to update product information as it comes.
That being said, however, you don’t necessarily want to post too much info in one place. Depending on the size of your digital product and the feedback you are receiving, you may want to consider making one or two additional landing pages that will grab different audiences attention.
If you are noticing that certain customers are asking for additional features to your digital product, be sure to add those (if you see fit). Once added, you gotta make sure your landing pages/web page reflects that.
Additionally, see what the buyers’ feedback is in regard to your checkout process. Check the processing time yourself and consider surveying a couple of your customers on the overall checkout process. Make improvements as needed.
Shortly after launching, you should start to get a bit of feedback coming in from customers. You might get questions you hadn’t thought of prior to launch, for example. Take note of all the feedback you are receiving and consider creating or updating an existing FAQ’s page or resource page.
If you don’t have too many questions, you may include your FAQ’s on your landing page, but if you have a lot of additional resources and FAQ’s to include, you may consider adding an additional section to your webpage that includes this stuff. An example of what to include here would be:
- extra files
- additional projects
Analyze Product Success
Most likely, the software that you used to publish your digital product includes analytics to help monitor its success. If not, there are certain analytics programs out there that will help you track your website’s traffic and success. If you’re using MailChimp for your landing page, you’ll automatically receive analytics that tells you where your traffic is coming from and how well it’s performing.
Knowing your digital product’s strengths and weaknesses are vital in ensuring the longevity of your product’s success. Some of the things that you should be able to track include:
- overall website performance
- page views
- conversion rates
- bounce rates
- revenue obtained
- audience demographics
Knowing your audience demographics is important because you want to know who your lead magnet is attracting. If you have another target audience in mind, you can evaluate adjusting your lead magnet, or creating a new one, to attract a separate target audience.
Maintain Marketing & Promotion Efforts
The good news is, the hardest part of promoting and marketing your product is over. The bad news is, that for the longevity of your digital product’s existence, you will likely have to maintain your marketing & promotion efforts.
Utilize your feedback from customers along with your website & landing page analytics to figure out:
- Where your traffic is coming from
- What’s keeping them around
- How to keep them coming back
This information is going to help you come up with ways to recondition your content in different ways to keep customers coming in from various locations.
Post-Launch Content Marketing Strategies
Speaking of marketing & promotion efforts, let’s talk about content marketing strategies. The meat and potatoes of your post-launch to do is a quality content marketing strategy. Your content should represent why your digital product is valuable for your audience as well as be presented to your audience through the platforms your audience uses most.
It’s no surprise that Social Media is one of the best ways to get your content out for the world to see. Social Media advertisements continue to get easier and easier to do and manage. Advertising your product through your socials will:
- build a stronger relationship with your audience
- emphasize your brand
- allow you to reach a larger, more specific audience
- reach various demographics of your audience
In recent years, social influencers have created a name for themselves in the advertising world as well. Something to consider when promoting your product is hiring a social influencer to help market/promote your product. Typically influencers charge either a fee and/or a percentage of your sales. Research influencers that pertain to your specific Niche. Reach out to them and simply pitch your offer. Keep in mind, effective influencers aren’t always the ones with the highest number of followers, but often the ones who have the most audience engagement.
Lastly, and possibly one of my favorite content marketing strategies, is email marketing. When email marketing is done correctly, it can blow the other marketing strategies out of the water. A strong email campaign allows you to build a more personal rapport with your subscribers. Through email, you can send surveys, ask your customers to review your product, offer promotional deals and discounts just for them, promote up-coming content/products and really make them feel like the VIP they are.
When marketing your product, remember your basics. You absolutely must utilize SEO (Search Engine Optimization) to really stand out above the crowd. Check your use of related keywords, keeping your target audience in mind. If you have a WordPress site, Yoast SEO does a beautiful job at helping you rank higher on Google!
Last, but not least, you need to think about how you’re going to handle any customer issues/support post-launch. You may have already created a FAQ section on your site or landing page and that’s great. But be sure that your customers have a way to contact you if there is a problem. It’s SOOOOO important for you to make sure you are there for them, to answer any questions they have. It’s a good idea to let them know in your “Thank You” email how to get ahold of you. Personally, I have a facebook page that I direct my customers to for any issues. If you are busy and on the go all the time, Facebook has an automatic response chat box that you can set up to help with Frequently Asked Questions.
Poor customer service can not just affect your digital product’s success, but your overall business’ success. So, make sure you’re doing this well.
Wrapping It Up
Alright guys and gals, that about wraps it up for What To Do After Launching Your Digital Product. Creating and Selling Digital Products is a phenomenal way to make passive income whether you already have an established business or not. If you have something of value to share with the world, this is one of the best things you can do to make money online.
As you all have seen, there’s so much more to the creation of a digital product than just creating and selling. You have to be willing to put in the promotional work, create a compelling lead magnet, grow your email list, have an effective marketing strategy and grow your brand. You need to be genuine with your customers and create a trustworthy connection with your audience. Really prove to them that your digital product can and WILL help them solve their problem.
After your launch, be sure to stay on top of your marketing strategy, emails and customer inquiries/suggestions. Continue to improve your digital product as you learn more about that topic. If you have a team of people you work with, be sure you’re all on the same track and communicating effectively.
We Appreciate You
I hope this post was helpful. We will make updates to this series as needed. If you have any questions, suggestions or additional information that you think would be valuable, please let us know. And again, congratulations on getting your hard work out into the world. We wish you the absolute best of luck.
As always, if you’re loving what you’re learning, sign up for our email list. We will keep you updated on future series posts, ebooks, and special offers. Follow us on Facebook & Instagram for updates, giveaways, freebies and business shout outs!