You’ve spent years working in your field. You’ve left with a wealth of knowledge and experience. Therefore, you might decide you can do some good for others and take control of your career path.
You’ve decided to create courses based on your expertise. In order to sell these courses online, however, you’re going to need certain elements in place. These include a healthy dose of credibility.
Here are a few strategies for boosting credibility in order to sell your courses online.
Transparency is perhaps the most important means any business has of proving credibility to wary consumers. This starts with providing your professional credentials.
Presumably, you have some sort of education, experience, and/or expertise. This allows you to advise others through your courses.
It’s important that people know your credentials from the outset. Thus, don’t be afraid to toot your own horn. Make sure you enumerate your many successes.
You also need to explain the product in detail. There are a lot of scammers purporting to sell valuable courses online. Therefore, you want to make sure you’re not perceived as falling into that category. If you have something of value to offer, prove it.
What you’ll want to avoid is telling people they’re going to make tons of money fast. Instead, tell them how your courses get them from point A to point B.
Some measure of proprietary secrecy is advisable. That’s because if you give it all away for free, people have no incentive to pay. However, you’re selling a product. Thus, people want to know what they’re buying.
A great example of doing it right when it comes to transparency is Wealthy Affiliate. Their company website spells out the educational resources and tools provided to program members.
Additionally, there is a free trial available so consumers know exactly what kind of value to expect when they sign up and pay for membership.
Transparency of this nature is one of the best ways to prove your credibility. You need to be upfront and putting your money where your mouth is.
Then, people see the value in your courses. You now have the opportunity to build productive relationships, earn referrals, and grow a trusted brand.
Proven value is important. Just look at college rankings. There are institutions that can show high rates of academic success, and job placement. These are much more tempting for students seeking a pathway to a career.
You’ve decided you want to sell courses online. You need to show consumers what kind of value they can expect to gain in the process. Statistics can help you to quantify value.
For example, you might want to measure the relative success of those using your course. Have they improved in a quantifiable way, such as by earning significant profits?
As noted above, you want to avoid any associations with scams. Often, they claim every program participant will enjoy unmitigated success. They will make outrageous earnings.
However, statistics demonstrate the value of your courses to previous users. That can be an extremely compelling form of credibility to prospective customers.
Encourage Reviews and Testimonials
There’s a reason consumer review sites like Yelp and Angie’s List have become so popular. It’s because consumers trust honest reviews from their peers.
Anything a company might tell a prospective customer is suspect from the outset. That’s because there is always a selfish, ulterior motive lurking beneath. Companies want to make sales.
You certainly should pitch your products. Tout the benefits to be gained by using them. It’s also a good idea to garner honest reviews and testimonials from satisfied clients.
These sources can deliver an accounting of your products that other consumers trust. Thus, this can be far more compelling than anything you might say in an attempt to sell your courses.
You should also consider seeking professional endorsements. That’s especially true, if you are respected by your colleagues and industry. However, maybe you’re not well-known outside of these circles. You can be.
Figures within your professional community will endorse you and your courses. Therefore, their names and reputations could lend a measure of credibility to growing your online business.
Sometimes credibility is linked to visibility. More people see you and become familiar with your brand and your point of view.
Thus, they may be more inclined to buy your courses. There are a couple of ways to increase your visibility, and to boost your credibility.
First, you need to expand your online presence. This is especially the case, since the internet is such an important medium for promoting and selling your courses. A website is obviously necessary for connecting with customers and making sales.
However, you can do more. An on-site blog is a great way to prove your expertise and provide valuable content. In turn, this builds rapport with prospective customers. It’s a way to encourage patronage.
Social media is also a must. It’s an important promotional platform for your online business. Additionally, it provides the opportunity for interactions with customers and prospects interested in what you have to sell.
Use social media to display your personality and impart wisdom in keeping with your niche, and the courses you sell. Therefore, you can increase authority and convince people that your product is worth buying.
You should also work to increase visibility in the real world. That includes using speaking engagements. You are going to act in an authoritative capacity within your field by offering online courses.
Therefore, you can bolster your sales. Plus, you’ll increase credibility with real-world appearances. They should be done at suitable conferences, symposiums, workshops, and so on.
Perhaps, you speak for free (you might have to early on) or you charge a fee. You’ll gain an audience in which to promote your products. Additionally, you’ll have the opportunity to build credibility.
This is done by imparting knowledge and insight to a targeted group. It includes other industry professionals and customers seeking what you have to offer.
Behave in a transparent and trustworthy manner. In doing so, you prove value, and you increase visibility.
You will have the best chance to boost your credibility. This, in turn, can help you to sell the courses you’ve created. Plus, it will increase success for all involved.
If you have comments about this topic or suggestions about future topics leave them in the comment box below.
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