While email lists may be common for many successful entrepreneurs, it’s not always clear why building an email list for your online business is so important. I hope to clear that up for you today.
If you have an online business with something to sell, you simply must have a powerful email list to uplevel your business. Regardless if you have a service or product based business, business email lists allow you to nurture trusting relationships with your subscribers. They give you the chance to build rapport within your community through having an honest and reputable brand. In return, you will become the trusted authority in your industry and inevitably make more sales.
Below I have put together the key reasons why you need to have an email list right now to start up-leveling your business as well as some of the best email marketing tools in the market to get you started.
7 Reasons Why You Need An Email List Now:
1. It’s Yours to Control
Your email list is yours, you own it and you can dictate how you use it. Ultimately, you want to increase traffic to your site, be visible and you want to turn leads into customers. Creating a targeted email list can do just that.
Social Media is great for increasing traffic, however, the key thing to note here is that you do not own Social Media. The scary truth is that at any given time, the social media platform could plummet and cause you to lose all of the content you worked so hard to create.
Additionally, social media platforms have the authority to change things up on you, charge more for ads, or even shut you down completely. While I’m sure we can all agree, we hope that never happens, it’s a good idea to have your own way of reaching your target audience. Your own powerful email list will do just that.
2. It’s Personalized & Direct
Email lists are more personable. You are directly communicating with your target audience. When you take the time out of your day to send a newsletter, special offer or a simple thank you, you in turn, are making your reader feel valued. It shows them that they matter to you.
Comparatively, social media is a great way to communicate with your audience, but on a much less personal spectrum. While your message is out there for the entire web to see, you can’t guarantee that your target audience is actually seeing your message on social media.
With email, your reader just has to open the email and they will see your message. Some email service providers will even resend an email that has been unopened in a second attempt to deliver your message. (How cool is that?!)
Simply put, if you have something important to say to your customers, email is the best way to effectively communicate with them.
3. It Gives you Authority
Nothing says you are valued as an industry expert quite like readers who sign up for your email list. Maybe you gained their attention with a fabulous incentive or freebie opt-in, or maybe your blog was exactly the thing they were looking for.
If they’ve made it this far, it’s obvious that they genuinely value what you have to say.
This is exactly the type of attention you need to grow your business. When your readers view you as an authority, then any time they have a question about something in your industry, you will be the person they look to first.
4. Builds Trust Within Your Community
Once you are established as an authority in your industry, your readers are going to be depending on your content more often for information. By providing continuous valuable information to them via email, their confidence in you grows and ultimately, you gain their trust.
Once you have gained their trust, you’re opened up to a wide range of business growth potential. Since their doubt is now removed, you can incorporate special offers, benefits packages and premium prices to subscribers, which will ultimately lead to a higher conversion rate.
5. Email Subscribers are More Likely to Purchase Your Products
Okay, so you’ve built a lovely community of people who trust you and look to you as their industry expert. Your subscribers care about what you say, they’re engaged and most importantly, they’re loyal. Add those three up together and you have yourself the perfect recipe for a delicious sale.
These people have invited you into their inbox. So, when the time comes for them to need or want something that you provide, do you think they will buy from the person who just now appeared on their radar, or do you think they would choose you, the person who has already established a relationship with them and proven yourself worthy of their purchase?
The answer is clearly going to be you.
The bottom line is that these people see value in what you offer, so when they are ready to make a purchase, you will undoubtedly be the person they want to do business with.
6. Improves Market Research
Perhaps one of the best things about email is your ability to test your market. Personalized email gives you the perfect opportunity to reach out to your subscribers and ask them what they would like to see more of, what works and what doesn’t work.
You’ll be able to find out directly from the source how you can improve your business and grow your client base. This is foolproof.
You already have their trust and loyalty, so when you reach out, not only do you gain valuable market research, but you build their trust in you that much more. Your clients will see that you value their opinion and that you genuinely care about delivering content that will be invaluable to them.
Not to mention, you will be able to save yourself the headache of guessing what they want. Just plain ask!
7. Personable Follow Up
Finally, and possibly the most important part of having an email list, is your follow up. It is absolutely vital that you follow up with anyone who subscribed to your opt in email list, purchased a product or service or simply sent you an inquiry.
Following up with your leads gives them the peace of mind that you are there for them and that you want them to be happy. It shows you care about their experience and value them as loyal subscribers or customers. Follow up will encourage a deeper trust, more loyalty and in the long run, more sales.
Best Tools To Get You Started
There you have it, the 7 reasons why having an email list will up-level your business and turn you into a lean, mean, selling machine (with an honorable reputation at that). So, now that you see the importance of having a targeted email list, your next step is choosing the right email marketing service for you. Below I have listed out some of the best email marketing tools on the market. Be sure to do your research on what you think would work best for your business and current situation. I’ve done a little of the work for you, however you may want to look in more detail to the email marketing pricing comparison for each one. Most offer free plans, but some paid plans are worth the investment, depending what you need done.
Top 12 Best Email Marketing Service Tools
1. HubSpot CRM
HubSport CRM is completely FREE, making this the best free email marketing service on the market. It streamlines your entire lead generation process and makes automating newsletters easy.
Cost: 100% FREE
Designed with bulk emails in mind, SendPulse features everything from drag-and-drop creation to personalizing your emails by subscriber name. Analytics rate subscribers based off of their subscriber activity, allowing you to customize emails accordingly.
Cost: Free for up to 15,000 emails per month and under 2,500 subscribers. Paid plans start at $9.85 per month and change as your subscriber list changes.
SendGrid is a leader in the email marketing industry and great for any marketer. Campaigns are easily customizable, automation is simple and the delivery system ensures that you stay out of your reader’s spam folder.
Cost: Free plans send out 40,000 emails in the first 30 days, then only 100 per month after that. Paid plans start at $9.95 per month and grow depending on your subscriber list.
MailChimp is especially great for beginner marketers who want all their tools in one place. As one of the most popular email marketing software services, MailChimp can be integrated with loads of apps that you probably already use for your business.
Cost: Free for up to 2,000 subscribers and 12,000 emails per month. Beyond that, you can find plans as low as $10 per month.
Great for beginner bloggers and small businesses. MailerLite makes it easy to send out your first email with helpful tutorials. Emails are customizable with a drag-and-drop editor, various writing styles, templates and design features.
Cost: Free unlimited emails for up to 1,000 subscribers per month. The next plan starts at $10 per month and grows from there, depending on your subscriber list.
Benchmark is fabulous for beginners that mean business. It features several unique design elements and can streamline automation, surveys, and polls. It also has some of the best email marketing examples, signup forms, Google Analytics tracking and more.
Cost: Free Plans get up to 2,000 subscribers per month, Paid Plans start at $13.99 per month depending on your subscriber list.
AWeber is especially great if you are just getting started with email marketing tools. They’ve made it easy for you to design email newsletters with a simple drag and drop system. You can automate emails, create mobile-responsive signups and you can even integrate it with your WordPress site.
Cost: Free for 30 days, then $19 per month for up to 500 subscribers.
The SendinBlue platform is great for any marketer. It’s highly customizable and includes a drag-and-drop designer with various design templates. Features include email tracking, campaign creation, campaign tracking and contact management.
Cost: The beginner plan starts at $25 per month and includes up to 9,000 emails per month.
ConvertKit is the best email marketing system for bloggers and publishers. It specifically allows content creators to create attractive forms and send personalized, targeted emails to subscribers. It includes email automation, email sales funnel tools and guides to walk you through it all.
Cost: $29 per month for up to 1000 subscribers.
Drip is best for eCommerce websites and more advanced internet marketers. It features capabilities like sending text messages and Facebook ads. Messages are based on your market’s internet analytics.
Cost: Free for up to 100 subscribers. After that, it is $49 per month for up to 2500 subscribers.
Infusionsoft is one of the best email marketing software systems on the market. You can personalize everything from email marketing, customer relationship management (CRM), and eCommerce storefronts. Infusionsoft has its own analytics software and keeps track of subscriber data. This is for businesses who want to drive more sales.
Cost: Starts at $99 per month up to 500 subscribers.
12. Elastic Email
Cost: Free basic plan includes up to 150,000 subscribers per month, and only $0.09 for every additional 1,000 emails. Paid plans are a bit more advanced, but can send 2-10 million emails per month and start at $150 per month.
I’ll leave you with this:
According to an article by TutorialsPoint, The Rule of 7 states that “a prospective buyer should hear or see the marketing message at least seven times before they buy it from you” (TutorialsPoint, 2018).
Your powerful email list is going to make this happen! From start to finish, a strong email campaign will catch your reader’s attention, entice them to sign up for something of value, keep you on their radar, help them trust you as an industry expert and eventually lead to a sale. Even if it’s not a sale personally from them, when your readers trust your content, they will be more likely to refer it to their friends, family or peers.
Essentially, the only way to fail at email marketing is by not giving your subscribers anything of value, or by not staying consistent for long enough. So stick to it and I’m sure you will notice a substantial difference in business.