Anyone with a background in layout and design or marketing knows that there’s psychology behind the visual appearance of print or digital materials.
Why do viewers find certain images or layouts more appealing? Why do certain visual configurations compel desired actions while others fall flat?
These days, guess and check for visual layouts has become a lot easier. This is thanks to the ease of A/B or multivariate testing in the online arena. Now you can try out a variety of layouts to see which ones viewers find most appealing.
However, it’s important to understand how our brains scan and interpret visual information. Thus, it becomes much easier to select layouts that are not only appealing.
Additionally, it delivers pertinent information first. Then, it helps you to increase engagement with content.
Also, it assists with the amount of time visitors spend viewing your pages. This is where the F pattern comes in.
What is the F pattern of website design? How does it relate to web design? How can you use it to your benefit when creating attractive and compelling web pages?
Here’s what every website owner should know. [Read more…]by