There are two main sides to any internet marketing undertaking. They are content creation and SEO. You have to marry the creative and technical if you want to make friends and influence people online.
Though, more accurately, you need to get your content in front of a targeted audience. Then, compel them to stick around long enough for your message to get through.
In this three-ring circus, it’s not enough to curate the acts. Instead, you have to get butts in seats. Maybe you’re already lucky enough to have the expertise and linguistic prowess.
That will literally spin gold from your most basic ideas. In that case, you’re already way ahead of the pack.
You still need to master the technical aspects of content promotion and SEO. Let’s say you decide to pay an expert to help you out with this side of online operations.
In doing so, you still need to understand the importance of titles, tags, and Meta data in general. This is especially true because they toe the line between creative and technical aspects of content creation.
Plus, you ultimately have to approve of anything created by a third party. Therefore, it’s best if you have a solid understanding of how different aspects of SEO work.
That includes Meta descriptions. What are these? Why are they important, and how does Google use them? Here’s what you need to know. [Read more…]by