Seven Pitfalls Writers Should Avoid

Seven Pitfalls Writers Should Avoid

It doesn’t matter what you might be trying to write. There are going to be some obstacles along the way. How you deal with those obstacles separates good writers from the great ones. Yet, there are writers tasked with creating smart and clever marketing copy...
How to Improve Your Online Conversion Rate

How to Improve Your Online Conversion Rate

You’ve worked very hard to get people to visit your website. The increased traffic is certainly a step in the right direction. Yet, the goal here is conversion, plain and simple. Thus, you’d like visitors to perform the tasks you want. If they don’t, then...
How to Write an Email Campaign

How to Write an Email Campaign

Email campaigns are getting tougher to write these days. That’s due to the recipients of these emails. They are becoming far more selective about what they open. Also, they’re careful regarding what they send to the trash folder. Let’s consider the recipients. They’ve...
Why Creating an Honest Brand Is Important

Why Creating an Honest Brand Is Important

Think about some of your favorite brands. When you think of the most popular brands in the world, which ones come to mind? Now ask yourself why these brands are remembered so fondly. The reason can be described in one word: trust. Consumers gravitate toward brands and...