There have been two Google algorithm updates including Panda (2011) and Penguin (2012). They were basically ground zero for an internet revolution.
Up until these back-to-back releases, the internet was something of a free-for-all for websites, both legitimate and fraudulent. They could do pretty much anything and everything to gain top page rankings with the search giant.
Many stuck strictly to white hat SEO practices. However, there were also plenty of shady shenanigans going on. Unscrupulous parties were basically gaming the system with all kinds of black hat SEO. [Read more…]by