Think about some of your favorite brands. When you think of the most popular brands in the world, which ones come to mind?
Now ask yourself why these brands are remembered so fondly. The reason can be described in one word: trust.
Consumers gravitate toward brands and companies that deliver on their promises. Think about advertising and marketing. They’re two of the primary components of doing business in today’s global marketplace.
It doesn’t matter if you sell cars, computers, or cookies. You need to deliver a high-quality product. Plus, you must provide exceptional customer service.
Additionally, you need to exceed the customer’s expectations. In doing so, the public will be more than happy to put its trust in your brand.
However, you can easily and quickly lose that trust. It happens if your brand is viewed as dishonest or deceptive.
Consumers dismiss certain brands. They are the ones that make claims about a product that can’t possibly be backed up.
Let’s say principals of the company are found to be lying to the public. Maybe they’re caught in a scandal of some kind. This too can affect the customer’s opinion of the brand.
Creating an honest brand and maintaining that trust are both a challenge. Yet, some entrepreneurs are able to successfully pull it off. In turn, they have a bright and lucrative future ahead. [Read more…]by