You may be most familiar with traditional heatmaps. They use color to represent specific data. One of the simplest examples of this can be seen during elections. You’ll notice when newscasters show red and blue districts (counties, states, etc.) to represent which areas are voting.
They highlight predominantly Republican areas. They use another color for those which are voting Democrat. Those that are undecided are displayed in a third color.
Heatmaps can also show actual heat. You see them every day on the news during the weather segment. The colors red, orange, and yellow zones on the map tend to represent warm temperatures.
Conversely, green or blue regions represent cooler weather. In essence, heatmaps are just another way to represent data. This is sometimes done in the framework of geographic location.
At this point, you may be confused about how heatmaps apply to your business. This is because we’re not talking about traditional heatmaps. Instead, we’re discussing virtual ones. They are used to provide you with information pertaining to your online operations.
Here’s what you need to know about heatmaps and how they can benefit your business. [Read more…]by