Millennial shoppers are a tough nut to crack. As a business owner, it’s important to understand and to engage them.
They have a unique approach to the way they consume media, and their advertising response. This generation has access to so many technological advancements.
Thus, they prefer doing everything by incorporating the newest gadgets and networking platforms. Their attitudes are also different than previous generations.
They have a savvy amount of knowledge about the hottest trends and topics. Also, they utilize unique methods of engagement.
Therefore, this group has pretty much seen it all before. At least, they think they have. Thus, it’s up to you to show them something new and different.
Accordingly, choose something that’s going to make them sit up. Your goal is for them to take notice, and above all, care. [Read more…]by