conversions | - Don's Marketing Place

How to Improve Your Online Conversion Rate

You’ve worked very hard to get people to visit your website. The increased traffic is certainly a step in the right direction.

Yet, the goal here is conversion, plain and simple. Thus, you’d like visitors to perform the tasks you want. If they don’t, then something is definitely wrong.

It doesn’t matter what that task is supposed to be. That’s because you’ve created this website for one specific purpose.

Maybe, it’s not being fulfilled by those who have come to visit. In that case, you need to work a little harder at accomplishing that purpose. [Read more…]

Why You Should Use Quora to Promote Your Content

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Quora was founded by former Facebook employees Adam D’Angelo and Charlie Cheever. It was ostensibly designed as a platform to connect users with questions to authorities with answers.

There are several resources on the web, such as forums. They serve the same basic purpose. However, Quora is intended to act as a one-stop-shop for reliable information.

How does it work? Users pose questions on any topic and members of the community provide answers. The answers that are considered the most helpful, accurate, complete, and so on receive upvotes from users. [Read more…]

Bounce Rate: What Is It and Simple Solutions to Resolve Your High Bounce Rate

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You go to a lot of trouble to ensure increased and targeted traffic to your page. The time and money you spend on SEO and advertising is designed to increase conversions. Click-through is only the beginning.

From there, you need visitors to follow through by viewing pages. You want them perusing products and services. They should be connecting with your brand and making purchases. Additionally, penning rave reviews and returning as devoted patrons.

The last thing you want to see is visitors landing on a page and leaving before they’ve experienced all your website (and your brand) has to offer. Despite your best efforts, however, you could find yourself dealing with high bounce rate.

What is a bounce rate? What causes high bounce rate? What can you do to address this problem? Here are a few things you need to know in order to improve results and resolve high bounce rate. [Read more…]