The duality of pop-ups has long been a source of frustration for website owners and visitors alike. They can be a valuable tool for gathering user information.
Conversely, they also present a barrier to content. They can raise the ire of visitors. Pop-ups may even cause them to navigate away before interacting with a website.
What are website owners to do? How can you appropriately utilize pop-ups to gain leads? How will you build your contact list without alienating the visitors you wish to connect with?
Are pop-ups really that important to your online operations? Are they merely a pain in the ass for visitors, and by extension, for you?
First, you need to understand why pop-ups are so important. However, it’s also essential that you use them appropriately.
Thus, you’ll get the greatest possible value without offending site visitors. Here’s what you should know about the wise and beneficial use of pop-ups. [Read more…]by