Anyone who’s been paying attention to developments in online marketing and SEO over the last few years will recognize the phrase “content is king”. Google launched their Panda algorithm in 2011, followed by Penguin in 2012. Web sites and blogs have had to up the game where their content is concerned in order to get top rankings.
Long gone are the days when shady tactics like keyword stuffing and linking schemes determined which sites showed up first for Google searches. This is in the best interest of search users.
It’s also good for sites that are actually producing the content users are looking for. Of course, it means businesses that want to compete have to work extra hard. They need to produce new and high-quality content on a regular basis.
This can be a real burden on the average business owner. It is difficult to come up with relevant, timely, and engaging topics regularly. Additionally, time spent crafting and optimizing online content is time away from other pressing business concerns.
What are you to do? Perhaps you’ve heard about spinning software. It takes an article and jumbles the words. Spinning software produces unique content that virtually says the same thing. It passes plagiarism checkers. You’re considering giving it a try. After all, it could save you a lot of time, right?
Unfortunately, you could do a lot more harm than good when you place your trust in article spinning software.
Here’s what you need to know. [Read more…]by