You’ve moved your business into the online arena by creating a website. You’ll find that there are dozens of good ways to promote.
For example, you probably have an on-site blog that allows you to practice ongoing SEO efforts with ease. Additionally, it provides opportunities to feature and promote your own products. This can include with demos, tutorials, reviews, and so on.
You can also strike up partnerships with adjacent businesses. In doing so, you’ll create cross-promotional campaigns that allow you to split costs. Additionally, you can share an audience.
You’ll reach a new consumer base in unique ways. You can participate in or host online events such as webinars, contests, and more.
Of course, you’ll want to use social media to your advantage. It’s a means of growing your brand. Plus it’s a great way to build an online community of followers. It’s also a good idea to engage in the most traditional form of promotion. That, of course, is advertising. [Read more…]by