It’s not hard to figure out what low hanging fruit is. In a literal sense, it would be the fruit on a tree that hangs low enough on the branch to easily grab. Additionally, it is common lingo in business to describe an easy sale or minimal effort that produces maximum results.
Low hanging fruit is also a term used in connection with SEO, and specifically, keywords. It refers to keywords that can get you higher rankings on search engines with less competition. Of course, this definition tells you little about how to find these magical unicorns of the keyword universe.
What are the parameters for low hanging fruit? Why are these types of keywords an important part of your SEO strategy? How can you figure out which keywords are going to produce the best results? Here are a few things you need to know in order to make the most of low hanging fruit.
What is Low Hanging Fruit?
There are several characteristics that define keywords considered to be low hanging fruit. First of all, you are looking for keywords without a lot of competition. Naturally, you want to choose words and phrases in your wheelhouse. However, you might have to think outside the box. You want to find options that offer equal opportunities without the same level of competition.
These keywords usually won’t generate the same amount of search volume or traffic as their more popular brethren. Though, with less competition, you might actually end up seeing more traffic because of increased rankings. When using less popular keywords, it is going to be easier to achieve top rankings on search engines.
Say, for example, you sell cookware. Terms like “cookware”, “pots”, and “pans” are going to produce a lot of competition. That is because they are likely to be among the most popular terms selected by search users.
Try choosing more specific search terms, such as “ceramic cookware”, including a brand name, or even trying common misspellings like “cookware”. You may not get the same search volume, but you will face less competition than using more generic terms.
Another example of low hanging fruit could be long-tail keywords. However, usage of longer, more specific search terms is gaining popularity. If your business caters to a local market, it makes sense to add location data to search terms.
Many people might conduct searches for CPAs during tax season. Thus, chances are they want a CPA in their local area. In fact, for certain products and services, it may be more likely that search users will attempt local keyword searches, such as “CPA Seattle”. They may even go so far as to add their zip code, neighborhood, or other information. This increases the length of the query. Hence, the long tail.
An example of a long-tail keyword might be something like “CPA downtown Seattle for business quarterly tax filing”. Of course, you need to make sure you pick keywords and phrases that are germane to your website. You also want ones that generate enough search volume to be worthwhile.
There are probably plenty of less popular terms to choose from. However, in order to qualify as low hanging fruit, keywords must feature less competition. Additionally, they need to deliver significant results.
Why is Low Hanging Fruit Important?
Are you on a budget? Of course, you are! The bottom line is always important. The more spent to get search traffic, the further you eat into your potential profit margin.
Spending your money on the most popular search terms could cost you a lot. Though, it may deliver little value. With so much competition for these keywords, you are unlikely to rank for first-page results, much less top the list. Choose keywords with less search volume. Then, you have a better opportunity to optimize and generate top rankings for your search term.
This, in turn, can deliver more targeted traffic, conversions, and return on investment. Low hanging fruit should not comprise your entire strategy when it comes to keywords, however. There are many factors involved in generating traffic for your website. There are several strategies to explore. Low hanging fruit is just one way to increase visibility and traffic.
How to Find Prime Low Hanging Fruit
Now you have a clearer understanding of what constitutes low hanging fruit and why it can be a valuable part of your keyword strategy. It’s time for figuring out the best way to find the terms that are going to deliver. In truth, this is not a simple process.
Certainly, you can start by using resources offered by search engines like Google and Bing. Search for trending keywords. Then, you can get an idea of which related terms are also generating search volume.
However, you’re not the only one doing this. In addition, you need search terms that are going to prove the most relevant to your business and your website. If your website has been in operation for a while, you may already have some information at your fingertips.
Use your webmaster tools in Google or Bing. You can then see which search terms are bringing traffic to your site, even terms that you’re not actively pursuing. Naturally, you’ll also be able to track targeted keywords. Thus, you’ll see which ones are performing the best for you.
In both cases, you will increase your opportunities to make the most of the keywords that are serving you well. Plus, you can use the data you gather to envision other potential avenues of exploration when it comes to related search terms.
Low hanging fruit, by definition, requires little effort to garner optimal results. Unfortunately, you’re going to have to do your homework if you want to find the low hanging fruit that is likely to deliver the best results.
Once you have gathered information, you can formulate a strategy. You can begin testing keywords to find the ones that strike a balance between limited competition and significant search volume. Then it’s just a matter of fine tuning. Keep up with trending keywords and related terms in order to remain relevant. If you would like to know more about low hanging fruit see my #1 recommendation. As always, if you found this article helpful be sociable.
You can do it!