Every business owner in this day and age finds themselves inevitably asking how to do SEO for my website. The good news is that there are enormous resources to help you figure it out, from online tutorials to SEO experts offering their services. Here are just a few things you should know about for doing SEO.
In order for your optimization efforts to be effective, you must first list your site with search engines like Google and Bing so that you can be indexed. This means that search engines will use bots to gather information about your website. These are mostly provided by you via titles, tags, and keywords. They also gather data on backlinks and other criteria, so it can be run through complex algorithms.
From there, pages on your site can be assigned relevance to specific search terms, as compared to other sites matching the same ones. Then, you will gain page rank. There are many criteria involved in this process. Your SEO expert can help you to understand how it works and how to optimize appropriately to reach goals for ranking and visibility.
Websites are written in a type of code called HTML, or hypertext markup language. As a business owner, you don’t necessarily need to learn HTML and code your own site. You’ll use a website builder, such as WordPress, that provides you with easy-to-use templates. You’ll select a program that fulfills the same purpose. Though, more likely, you’ll hire a professional web designer to help you out.
The thing you need to know is that HTML includes a lot of hidden data that makes up the underlying infrastructure of your website. This data fulfills all sorts of useful purposes. It includes things like assigning space for boxes of text or graphics and helping to connect users to your pages. It also provides unseen data that search engines can see.
Tags are a way to inform search engines about the content provided on a specific web page. They include titles and meta descriptions. Titles are a concise description of page content, distilling it down to just a few words that search engines (and their users) will find most relevant.
Meta descriptions are slightly longer than title tags. They allow you the opportunity to expand on the information provided in your title tag. When your website appears as the result of a search query, the title a search user encounters might be the name of your business and the heading on the page they’re being directed to. The meta-data has a more elaborate, albeit still short, description of the contents. Therefore, you have a chance to sell yourself to search users.
Most people asking how to do SEO for my website are already aware of keywords. However, many do not understand how keywords are valued or exactly how they contribute to SEO. Keywords have earned a pretty bad rap thanks to underhanded practices like keyword stuffing. It allowed websites to gain top rankings without actually providing content of value or relevance to searchers.
As a result, Google took a hardline stance on black hat keyword tactics. They developed algorithms to weed out inappropriate usage. Plus, Google started delisting websites that were virtually tricking searchers into visiting, even though they had nothing to do with search queries. Of course, if you use keywords appropriately, you don’t need worry about such consequences.
Keywords are still an essential part of any SEO strategy. That is because they help websites create content relevant to capitalize on current search trends. Your SEO expert should be able to help you develop a solid strategy for incorporating keywords into website content, including tags.
The latest linking strategy involves cultivating an organic network of high-quality backlinks. This increases the visibility and rankings for web pages and your site in general. Much like keywords, backlinks suffered a bad patch thanks to rampant linking schemes. They relied on huge numbers of low-quality links to bolster page rank without offering inherent value for search users.
These days, linking schemes are a sure way to get delisted from Google and other search engines. That is why websites are looking for ways to encourage organic link-building through relationships with other websites and blogs, promotion by social influencers, and sharing by users.
All of the points listed so far are integral parts of any effective SEO efforts. Yet, they should be considered the mechanics of SEO. They are the parts that only search bots are looking for in order to properly index your site and assign page rank for specific search criteria. Content is the creative aspect of your SEO strategy. As far as both search engines and their users are concerned, content is king.
Google launched their Panda algorithm back in 2011. It was with the intent of weeding out low-quality sites that gained rankings through underhanded tactics. Instead, the search engine planned to promote sites that provided the highest-quality content for search users.
For this reason, content on your website must be relevant, timely, useful, and engaging in order to receive the highest rankings for specific searches. This is not an easy target to hit. That’s somewhat open to interpretation. However, Google insists their algorithms are capable of factoring in several variables to determine whether content is high-quality or not.
How to Do SEO for My Website with Advertising
The final piece of the puzzle when it comes to effective SEO for your website revolves around advertising. That is specifically the use of prominent ad space like Google AdWords and Facebook advertising. Your SEO efforts must coordinate seamlessly with your online advertising efforts. That is done in order to have the greatest impact, including overlap of keywords and other criteria.
This allows you to better track the results of your attempts so you can tweak both advertising and SEO efforts for maximum impact. When questioning how to do SEO for my website, it’s important to understand that there’s going to be a pretty big learning curve. However, you don’t have to go it alone thanks to SEO experts with the knowledge and skill to help you set realistic goals and reach them.