You don’t have to be an internet marketing wizard to know that email marketing has been around for a while.
However, you may have been confronted with all kinds of misinformation. This includes the popular claim that email marketing is no longer relevant in this day and age.
As it happens, however, email marketing is not only entirely relevant. It is still one of the best ways to follow up on leads and reconnect with past customers.
Additionally, it provides targeted conversions. Email marketing should absolutely be a part of your overall online marketing strategy.
The question, naturally, is how to make email marketing work for you. That is especially true if you’re a novice. Perhaps you are undertaking this form of interaction with customers for the first time.
The truth is that email marketing isn’t what it once was. This is good news. You can learn a lot from the past mistakes of others.
Perhaps you’re just starting your foray into the world of email marketing. Thus, here are a few tips for beginners. They will help you to get going. Additionally, it will reduce potential snafus that might alienate prospective customers.
Here is a note on generating leads for email marketing campaigns. Ideally, you want to send emails to interested consumers. These folks have opted in by signing up for membership with your website.
However, this is like any type of marketing. Therefore, you’ll also want to spread your wings. This will increase your visibility. It’s done by reaching out to people who didn’t expressly invite your attentions.
Leads can come from a number of sources. This includes customers that make guest purchases without signing up for membership. It also encompasses people who leave questions or comments on your blog.
That is especially the case if you require an email address to leave comments. Additionally, it incorporates people who contact you directly via email, business partners or affiliates, or email lead generation services, etc.
Those who voluntarily provide contact information are the best leads. However, don’t discount the rest. Also, be aware they may not pan out.
You do not want your emails to look like spam. That would set off alarm bells for recipients, or worse, get stopped before they’re even delivered. You want to appear professional.
Therefore, you cannot send business emails from sites like Hotmail, Gmail, Yahoo, and so on. These services provide email for consumer use, not necessarily business use.
You don’t want recipients to think they are fraudulent because they don’t come from a professional and authentic source.
There’s a bigger problem to contend with, though. It’s Domain-based Message Authentication, Reporting, and Conformance (DMARC) standards. These put the kibosh on bulk email campaigns,
They ensure that many users will never even receive the messages you send. You need to use an email address from your business domain.
That, in turn, will present yourself and your missives in a professional manner. Additionally, it will avoid getting blocked or deleted.
Don’t forget to provide an option to unsubscribe via the link at the bottom of emails. It depends on where your leads come from. You want to make sure those who didn’t expressly sign up to receive emails are able to opt out.
This should help prevent negative reactions and angry responses to email marketing. It should also alleviate the potential for negative reviews.
Frequency of Emails
There is one tough thing for any business to gauge. It is how many marketing emails they can get away with sending before they raise the ire of recipients.
I’ve signed up for services. Then, I enjoy and use frequently because I wanted to support them or gain access to valuable discounts, coupons, and other benefits.
However, my patience is sorely tested when the result of my patronage is a handful of daily emails. These are the ones that urge me to buy or warn that I’m missing out on deals.
You can pursue any strategy you like when it comes to the frequency of marketing communique via email. However, pay close attention to bounce rates, unsubscribe requests, and complaints, as compared to a positive response. They determine if your efforts are really delivering the results you want.
You don’t have to look very hard to find information and advice about killer content for email marketing campaigns. There is no shortage of gimmicks and trickery to try. However, there are a couple of guidelines you should probably stick to.
For one thing, you need to spend some time working on subject lines. They need to be relevant, concise, and compelling. Getting recipients to open an email is really half the battle.
A good rule of thumb is to try to keep subject lines under 50 characters. Plus, it’s very important to avoid tired tropes. These include using all caps and tons of exclamation points. Nothing says novice like yelling at customers.
From there, make sure you don’t bombard email recipients with unnecessary information. You’ll get a lot more traction and positive response from the pointed copy. This includes eye-catching graphics, especially product images, and strong CTAs.
Remember that the internet is a visual medium. Thus, play to that strength. You might also want to toy with interactive emails. You can do so, as you get more comfortable with this marketing medium.
There’s more to email marketing than a virtual cold call, so to speak. You can use this forum to reconnect with customers regarding recent visits that is in addition to abandoned shopping carts, and so on.
Have proper tracking tools in place. Thus, you know what visitors are looking at and considering purchasing. They may navigate away. Yet, that doesn’t mean the interaction has to end.
Use email marketing to remarket to these customers. This is done by sending messages and images. It will remind them what they left behind. Also, offer incentives to complete purchases.
Consider an Email Marketing Service
Perhaps you find the learning curve on email marketing a bit overwhelming. Maybe you’ve got more important things to do with your time than craft, execute, and follow campaigns.
The good news is an email marketing service can do a lot for you. These platforms provide custom templates for emails. They help you build effective campaigns. Plus they allow you to automate certain tasks, and provide you with tracking tools.
There’s no need to go it alone and reinvent the wheel. There are many tools, solutions, and support offered by a comprehensive email marketing services. Therefore, you can make every email marketing campaign easier and more effective.
If you have any tips on email marketing please leave them in the comment box below.
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