If you want to run an online business these days, it’s not enough to launch a website, set up an online shopping cart, and get your SEO on. You really need to have a social media presence. This means, first and foremost, creating your Facebook business page.
There are nearly 2 billion users worldwide to date. There are few social platforms with similar potential to connect you to customers. Facebook goes above and beyond to help compatible businesses and consumers connect.
Let’s say you’re looking to reach an audience comprised of 30-year-old, stay-at-home moms that enjoy scrapbooking and Pilates. Maybe you’re interested in single, middle-aged marketing execs that make over six-figure salaries and travel frequently. In either case, Facebook can help you to target and refine your audience.
The preeminent social media platform has even teamed up with Shopify. In turn, this allows consumers the opportunity to make purchases through Facebook business pages. In other words, you’re doing yourself a grave disservice if you have yet to get on board with Facebook.
How can you go about creating a Facebook business page? You want one that will provide the greatest opportunities for outreach, sales, and overall success.
Here are a few simple steps to get you started.
1. Getting Started
Like most social media platforms, Facebook wants to make your user experience easy. This means providing a practically foolproof means of creating your business page. Start here: https://www.facebook.com/pages/create.php.
The first thing you need to decide is which category, or page type, best suits your business. There are many options. You can choose from Local Business or Place; Company, Organization, or Institution.
You can also select Brand or Product; Artist, Band, or Public Figure, Entertainment, or Cause or Community. You can choose up to three categories. However, you can always go back and make changes later, if you decide you fit into other categories better.
Next, you’ll have the opportunity to fill in information about your business. This includes a 155-character description of your business, your website URL, and a Facebook URL. Though, you may need a few followers before you’re allowed a vanity URL.
It’s important to carefully consider the information you include. The category you choose should represent your brand as accurately as possible. Additionally, your description must be extremely concise in order to attract the right audience.
Don’t phone it in. That’s because your haste to get to the “fun” stuff could set you back. You need to reach an appropriate audience with the most basic information about your business.
2. Picking Your Pics
Now that you’ve filled in pertinent information, it’s time to add some imagery to your Facebook page. That includes a profile pic and cover image. These will be the first things people see when they visit your Facebook page. Therefore, choosing the right images is crucial to brand recognition and visual engagement.
On a technical note, you should check the specs for image dimensions before you start uploading. Your profile pic should be 180×180 pixels.
Yet, it also has to read well. It needs to be at 160×160 (main profile image), 100×100 (news feed), 86×86 (timeline), and 43×43 (for comments). In other words, make sure it’s still easy to see at a fourth of the size.
As for your cover image, the specs are 851×315 pixels. However, keep in mind that it will display differently on mobile. You should therefore center the image. That’s because anything beyond the margins of the central 563×315 will be cut.
In truth, there are templates to help you create technically correct images for your profile pic and cover image. Your main goal is to choose images that represent your brand and speak to your audience.
You might want to start by checking out competitor pages and brands you admire. That will aid in figuring out what you like and what you don’t. This can provide some direction when it comes to choosing images that will appeal to your audience.
3. Sweat the Small Stuff
The devil is in the details. Thus, you need to include as many as possible to ensure the information users seek is available. You should add your location and even a map. Also, make sure to include relevant details like hours of operation.
That includes a price range for wares, and perhaps extras like a menu. You can also add product images or other visual enticements. Make sure that your eye candy adds delectable food for thought.
4. Pinpoint Your Audience
As noted above, Facebook makes it easy to pinpoint your target audience. This is as much for their benefit as yours. They want to make sure users receive relevant information.
Therefore, build audience personas in detail. In doing so, you have the opportunity to reach an audience that is most likely to have an interest in your business from the get-go.
You’ll need to ask yourself a few questions. What do you want from visitors to your Facebook page? Do you want them to like, follow, share, or check out your website? A strong call to action (CTA) will help to ensure that your audience knows exactly what you expect. Plus, they’ll understand how to comply.
6. Building Your Team
No man is an island. Therefore, chances are you’ll have staffers helping out with the day-to-day management of your Facebook business page. You can assign roles like admin, editor, moderator, advertiser, and analyst. That way, your collaborators can control who is able to access and change your page.
7. Audience Engagement
Technically, this goes well beyond actually creating your page and finalizing your settings. It’s really the next step after your finish creating your page. It’s crucial that you consider audience engagement throughout the creation process.
How are users going to interact with your page? What information are they seeking? How can you make sure they find it quickly and easily? Suppose you’re in a hurry to launch your page. If so, you might skip over pertinent inclusions like your contact information (physical address, phone number, and URL).
You naturally want to get your Facebook business page up and running as soon as possible. However, don’t do so at the expense of the user experience. We’ve covered the things you need to do before you launch your page.
Then, you can start sending invites to family, friends, and clientele. Remember, you need to be sure your page is primed for engagement. That, in turn, will impress and compel your audience.
If you have a comment about this topic or suggestions about future topics leave them in the comment box below.
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