You’ve worked very hard to get people to visit your website. The increased traffic is certainly a step in the right direction.
Yet, the goal here is conversion, plain and simple. Thus, you’d like visitors to perform the tasks you want. If they don’t, then something is definitely wrong.
It doesn’t matter what that task is supposed to be. That’s because you’ve created this website for one specific purpose.
Maybe, it’s not being fulfilled by those who have come to visit. In that case, you need to work a little harder at accomplishing that purpose. [Read more…]by