Welcome back to our blog series, A Start To Finish How To Guide For Creating & Selling Digital Products. This is Part 5: A Step By Step Guide To Launching Your Digital Product
In the previous post, we discussed:
- How to appropriately price your digital product
- Various ways of promoting your digital product launch
- Best practices and tools for promoting your digital product
Now that you have priced your digital product and spent a bit of time promoting it, let’s talk about launching your digital product. By the end of this post, you will be able to:
- Set up a Landing Page/Sales Page
- Ask For Testimonials/Reviews
- Have a Pre-Launch Party
Setting Up Your Landing Page/Sales Page
Having a killer landing page (sales page) can literally make or break your product sale. That being said, it’s so important to give attention to this step. Your sales page is intended to capture your audience, let them know you feel their pain and to let them know you have a way to solve their problem.
You want your sales page to be irresistible!
While there are several landing page platforms out there to use, our favorite is mailchimp. Mailchimp allows you to grow your list and promote your digital products in a simple way. Their drag and drop feature makes it easy to create an attention-grabbing page that you can share anywhere on the web. They also have analytics within their site to help you see where your traffic is coming from. If you need help setting up your landing page, Mailchimp has a super simple step by step set up guide here.
Once you’re all set up, you’ll need to know what to include on your landing page to grab your audience’s attention. Below is a list of attractive things you should include in every landing page/sales page:
- A catchy headline
- An attention-grabbing opening sentence that makes your product sound irresistible
- The features and benefits of your digital product
- A clear call to action, such as “Click Here”, “Buy Now” or “Enroll Now”
- A 100% money back guarantee
- Another section to reiterate how your digital product can help solve their problem
- Reviews and testimonials
- Another call to action/enrollment button
Some helpful things to remember while you’re creating your irresistible sales page are:
- Be relatable/real
- Give your audience reason to trust you/why is your product better than other products out there?
- What your product will teach them
- Include a small FAQ section if it pertains to your product
Asking For Testimonials/Reviews
Asking for testimonials or product reviews is probably one of the biggest selling points of your landing page. I can’t stress enough how important this step is. Your audience wants proof that your product is valuable and worth the purchase.
Testimonials can come from places like social media comments, blog posts, emails, and simple letters from customers. If previous customers are raving about your product, that’s the gold that you need to be posting on your sales page.
But, what if my product is brand new and I have no following yet?
Prior to selling your digital product, consider asking a friend, relative or peer to review your product and give you feedback. This is called a beta-test. Beta testing is an easy and effective way to get reviews for free right off the bat.
Additionally, if you have sold a similar product previously, consider using those clients as beta testers for your new product launch.
It’s also not a bad idea to ask if the person reviewing your product is okay with you posting a photo of them. This gives your audience the feeling that the testimonials are from actual, real people. It just enhances the realness of your testimonial and will add additional value to your product.
Set Up A Pre-Launch Party
Alright, it’s almost launch time! But before launching your digital product, there are a couple of last minute things you need to do to prep for a killer launch.
1. Save The Date
First of all, you need to pick your launch date! This is important for a couple of reasons. For one, it gives you a goal to work toward and prepares you mentally for your launch. Secondly, it allows you a certain window of time to effectively promote your product launch.
Depending on how big your product launch is, you need to consider your promotion time. For example, if you are launching a small digital product like a site template or digital image, you may only need 7-10 days to promote your product launch. On the other hand, if you are dishing out a big digital product like a full online course, you’re going to want to spend longer promoting it.
The recommended time to promote a large product like a course is around 4-6 weeks. This is usually enough time to start talking about your product, throw out some sneak peeks and really just develop a big hype around your product launch!
Also, be sure that you are factoring in how much time you actually have in your schedule to promote your digital product launch. If you work a full-time job on the side, you may need to give yourself a bit longer.
2. Set A Goal
If you don’t have a goal, then what are you working for? Can I get an amen? But seriously, it’s pretty important to set a goal. Setting a goal for your launch helps keep you motivated and focused. Moreover, if you’re anything like me, it’s helpful to put out good vibes around your product launch.
Now, don’t get too wild with your goal and then expect that it’ll happen. It might not. That’s the unfortunate thing about launching your first digital product….it doesn’t always go as you plan.
It’s important to keep in mind that while goal-setting is important, goals should not define your worth.
When setting your product launch goals, you can focus it around the product revenue or the number of products you sell. Depending on your product, you may even base it off of how many people come back wanting more.
Personally, I go off the number of products I sell, not the revenue my product pulls in. While I have a tendency to look at the number, I don’t base my success off of that. Everyone is different here, so do what makes you feel the best.
3. Come Up With A Pre-Launch Content Strategy
If you’re a blogger, you probably understand the importance of creating an editorial calendar. A pre-launch strategy is the same thing. Essentially, you are creating a schedule to promote your digital product launch.
To do this effectively you need to do the following, in step by step order:
- Create content that is directly related to your digital product
- Offer a solution to your audience’s problem in the post
- Decide which platforms you will be posting
- Decide how many posts per day/week you want to release on various platforms
- Get content in the right order (I personally love using Trello to organize my content. I use Planable to see exactly how my posts will look on various social media outlets)
Another thing to consider before launching your product is offering a freebie. A freebie is a valuable piece of content that you offer for free in exchange for an email. This is a fabulous way to grow your email list and increase your digital product sales potential. Once you have that opt-in freebie, you can send updates about your digital products to your subscribers.
I suggest you link your digital product freebie to your landing page. Once someone submits their name and email, you can automatically send them an email with the freebie attached.
You can also pre-sell your product for a discount.
Often times, if someone signs up for your opt-in freebie, they are interested in the content that you are offering in general. A good idea would be to send your email subscribers a special, limited time discount off of your digital product if they pre-buy the product.
This gives your audience the feeling that they are VIP and it increases the value of your offer substantially.
Double Check Your Work
Guys, It’s SUPER important that before you launch officially, you double check your work. Make sure your site works as you want it to. The best way to do this is to go through the entire process as if you were the customer. You need to do this to make sure that all the loose ends are tied up and you aren’t losing potential customers from poor planning.
Consider asking a friend, relative or peer to do the same! It never hurts to double check and even triple check!
Alright, there you have it guys and gals. You are officially ready to launch your product. The moment you hit launch, take a moment to be proud of yourself. While the work does not end here, you achieved something big today and you deserve to chill!
Congratulations, by the way.
In the next post, we will be talking about analytics tools and tips & tricks to keep your product launch momentum going strong.
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