Not long ago, the average person either had to learn HTML (hypertext markup language) or hire a web designer to build a website from scratch. These days, it’s a lot easier to get the ball rolling.

That’s thanks to new platforms and software. They are designed to allow the average person to create and launch their own personal or business websites.

With web hosts like WordPress have opened new doors. Anyone can now find the tools and resources needed to build and maintain a website. This can be done with literally zero experience, and for free, no less.

This open-source content management system for websites and blogs is constantly being improved, upgraded, and expanded. This is due to a community of developers that spot problems. They provide fixes for the benefit of all. Additionally, they establish new features.

Let’s say you’re just an average person looking to launch a business website. You don’t even have to contribute to WordPress. You can simply utilize the free resources offered. Then, you start to build your website. Page builders are among the earliest tools you’ll utilize.

What are they and how do they work? What do you stand to gain by using these handy tools? Here are a few basics every beginner should know about page builders.

What Are Page Builders?

Page builders are also referred to as drag-and-drop theme builders. They are tools that allow you to drag and drop elements into web pages. In doing so, you’ll be able to build a complete and functional website.

The functionality is simple. It ensures that anyone can start with a blank page. Then, they will end up with the text, graphics, navigational elements, and other features. All of this makes up a professional web page.

Using page builder tools is optional. Therefore, those with experience in web design have choices. They can opt to create pages with whichever means they prefer.

Additionally, you’ll automatically have access to WordPress page builder software when you use the Quick Start Wizard. This is intended to make setting up a website relatively simple for the layman.

How do They Work?

Page builders basically work by providing users with options. They can choose what type of element they would like to place on web pages. Then they determine where to place them. When you begin using page builder tools, you’ll find a long list of elements you can add.

For starters, there are several categories to choose from. These include content, social, structure, and WordPress widgets, just for example. Conversely, you can also view the entire list of available elements to include.

From there you can select from a wide range of useful page elements. These elements include other options, such as content like bulleted lists, image carousels, and recent news sections.

Also, you can add social media buttons for Facebook, Google+, Twitter, and Pinterest. Additionally, there are structural elements like spacing, empty space, and dividers. You can also include buttons, tabs, video players, and login forms. In fact, you can include pretty much anything you might want on your website.

You’ve now selected the elements you want to add to the page. Thus, you just drag and drop components and move them where you want them. These tools allow you to create completely customized web pages with very little fuss.

Even better, some WordPress themes now come with multi-functional drag-and-drop page builders incorporated. However, you may have to pay for this premium feature. Alternately, you can use the less expensive versions offered for free.

What are the Benefits of Using Page Builders?

Perhaps, you’re looking to launch your business website through WordPress. In that case, you’ll find that there are a lot of benefits to be gained when using page builders. For one thing, it’s a lot less expensive than hiring a professional web designer to get the job done for you.

Let’s say you pay a little for page builders or themes with premium page builder features included. Thusly, you’re bound to save a lot. This is especially the case when considering you’ll have all the tools you need to create web pages from scratch. Additionally, you’ll also have the ability to update and maintain them on your own.

In addition, there is no end to the convenience. You don’t have to be a computer genius or a programmer to use page builders. That is because there are lists of available features to peruse. Plus, there’s the ease of drag-and-drop elements.

Therefore, it’s simple for the average person to build, maintain, and customize web pages. You also have the option to incorporate other WordPress offerings. These include themes, widgets, and so on. In fact, there are a variety of popular page builders to choose from.

You may decide to start with the page builder provided in the Quick Start Wizard (Drag and Drop). Perhaps you go straight to WordPress community favorites. These include Beaver Builder, Visual Composer, Elementor, MotoPress Content Editor, Themify Builder, or Page Builder by Site Origin, for example.

Accordingly, you don’t have to settle for a page builder that doesn’t suit you or meet your needs. Some are free and some require payment. However, all deliver the intuitive function and variety of features you’ll need to kick off your online venture.

What’s with All the Hubbub Over Page Builders?

You might have noticed a lot of people talking about page builders on WordPress forums. Some people seem to love them while others are outright antagonistic. What’s the deal? There are a couple points of contention.

Maybe you have little or no knowledge and experience when it comes to web development. In that case, page builders do all the heavy lifting. They are a necessary tool that takes newbies from Point A (needing to cobble together some semblance of a website) to Point B (having a functional and beautiful website).

Obviously, these tools are not particularly useful to seasoned web designers. These folks have the education and experience necessary to build websites the old-fashioned way, so to speak. They are naturally more advanced. Thus, they likely find the drag-and-drop functionality of page builders extremely limiting.

They may also have some concerns about job security. That is because page builders allow complete novices to virtually accomplish the same tasks an expert web designer gets paid for.

Of course, page builders won’t necessarily provide the cutting-edge website an award-winning web designer can deliver. Though, for small business owners on a budget, they offer a more affordable option. The results should be good enough to get the job done.

If you have any comments about this topic or suggestions about future topics leave them in the comment box below.

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