If you have heard of Moz, an analytics company geared toward online marketing, there is a good chance you’ve heard of domain authority. This metric was developed by Moz and is now used by Google and other search engines. It is a way to vet websites and determine their rankings relative to competitors.
What is domain authority? This metric is based on three main factors: the age of a website, its popularity, and its size. These factors are determined by complex algorithms that track a number of other factors.
They include backlinks (with links from highly ranked sites counting for more), quality content, social signals, and so on. Although, like Google, Moz is not entirely up-front about how their numbers are calculated.
Initially, domain authority was intended to compare sites. They were supposed to provide an indication of how a given site would likely be ranked on Google (i.e. predictive rankings). Domain authority scores fall into a range of 0-100, whereas Google’s page rank is generally measured on a 0-10 scale. Now domain authority is an important metric for websites to track. It is also a factor in search engine rankings.
In other words, there are plenty of good reasons to increase your website’s domain authority. The question is how to make this happen when you’re not entirely sure how your score is calculated. Luckily, some of the methods you use to improve page rank will also help to improve your domain authority. Here are a few strategies you may want to employ.
If you want to make the most of your website, you really have no choice but to optimize. If you’re not going to do it, or do it right, why are you even listing with search engines? You cannot compete without optimization.
There are two forms of optimization you need to focus on. They are SEO and mobile. For search engine ranking and domain authority, SEO is obviously more important. However, do not discount mobile optimization.
In terms of SEO, there’s more to it than filling in trending keywords and meta tags. You need to lock down every aspect of your technical SEO. These include the structure and navigation on your site to the font you use for your tags. Attention to detail can only help to improve your overall SEO results.
Your website also needs to exhibit responsive design. Thus, many people browse via smartphone and tablet these days. That number is quickly growing. If you haven’t optimized for mobile, you’re not going to remain competitive. Your traffic will wane, and your rankings will likely follow suit.
2. Create Sharable Content
Social signals like sharing figure into many ranking algorithms these days. Yet, if you play your cards right, they result in a stronger network of backlinks. They help you build an organic link network, both of which are desirable. How can you encourage sharing?
There are any number of strategies you might try. Though, the place to start is by creating quality content that people want to share. Quality content is a must these days for search rankings anyway. However, when value is provided through in-depth information, engaging rhetoric, and relevant and timely topics, sharing is likely more encouraged.
Of course, it helps if you make content shareable by promoting it on social media. That brings it to the people instead of waiting for them to come to you. Don’t forget to embed links as needed. This will ensure that your shares are garnering as much ranking currency as possible.
3. Address Unwanted Links
Over time, your link profile can become massive. For the most part, this is intended. However, once you release content you have no control over how it is shared and reposted. That could mean you end up with a number of undesirable links pointing back to you.
Domain authority (and Google) base at least part of their assessment of any website on the quality of its backlinks. You can do a lot to build a strong network of quality links. However, you also need to pay attention to where all of your links are coming from. Therefore, you can remove the bad links that might drag down your score and affect your rankings.
Yes, this task is tedious. Though, it’s important to do it regularly so that you end up being penalized and having to play catch-up.
4. Improve Your Website
Perhaps you’re producing stellar content and working hard on your SEO efforts. Yet, you are still having some issues increasing domain authority and page rank. If that is the case, you might want to focus in on the nuts and bolts of your website.
When was the last time you remodeled or upgraded your site? Is the appearance modern and aesthetically pleasing? Is your navigation intuitive and responsive? How are your loading times? In other words, how is the user experience?
It’s easy to get caught up in pleasing search bots that determine rankings and forget to cater to your audience along the way. However, you have to keep your ultimate goal in mind. Part of any rankings system is popularity. High rankings can definitely increase your visibility and bring in more traffic. Nonetheless, the quality of your website will determine if visitors stay, return, and recommend your business to others.
5. Build a Good Reputation
You need to address your online reputation within your industry and with followers. Both could help you to bump up domain authority and other forms of ranking.
When you build a strong industry reputation, you can utilize your professional network to grow a profile of quality backlinks. This is an essential and heavily weighted aspect of increasing domain authority.
You also need to provide authoritative, relevant, and engaging content. This will solidify your public image and gain a good reputation with followers. This, in turn, can give you the leverage to influence and encourage sharing.
There’s no single formula for increasing domain authority, and subsequently, page rank. However, with a comprehensive strategy in place, rankings will improve all around. They will continue to grow your online empire. If you would like to learn how you can make money online the honest way check out my getting started page. If you found this article to be helpful please be sociable.
You can do it!