It doesn’t matter what you might be trying to write. There are going to be some obstacles along the way.
How you deal with those obstacles separates good writers from the great ones. Yet, there are writers tasked with creating smart and clever marketing copy face.
Thus, they face a whole other set of challenges. That’s because their words need to be compelling.
Plus, they need to persuade the reader to act in some way. That sounds a lot easier than it is. [Read more…]by