Search engine optimization, or SEO, is an essential aspect of increasing visibility and encouraging targeted traffic in the online arena. If you want your business website to get seen by anyone other than your family and friends, you must engage in SEO.
The goal of SEO is to increase your rankings with search engines. They use complex algorithms to determine the order in which websites are ranked for specific search queries. A vast number of factors play a role in these calculations.
For example, the number and quality of links pointing back to you can help to boost your rankings. That is because they can boost the quality of your content and your popularity on social media. Search engines are notoriously tight-lipped about their algorithms. Thus, it’s impossible to know exactly what gets factored in. However, you can do a lot with known factors to improve your rankings.
Another factor that plays a role is keywords. Understanding which keywords are being used to find your site and others like it can help you to create a strategy. That, in turn, will raise your rankings for specific terms. Of course, you can’t just focus on the visible content on your pages. You also need to spend time working on the hidden data search bots see.
Meta tags have an impact on your SEO. Therefore, you need to take steps to ensure that the impact is positive. Here are just a few things you should know about metadata and how it can be used to your advantage. [Read more…]