What is the goal of any website? It’s meant to act as your business interface in the online world, standing in for real-world storefronts, employees, and shelves full of products. It’s also the hub of your online operations, the center of your social media and marketing efforts.
The goal, however, is to reach customers and make sales, at the most basic level. A business that has no customers is not likely to survive long. In order to reach these goals, you must first figure out how to get traffic for your website.
When you’re able to drive targeted traffic to your site, you have the opportunity to interact with prospective customers. You can convince them to sign up for membership, make purchases, become loyal patrons, and promote your brand through referrals and reviews. In other words, you can engineer a wide variety of conversions. However, first, you have to get people in the door, so to speak.
How can you accomplish this? There is no single, smoking-gun strategy. You’ll have to use several techniques as part of an overall strategy. To some degree, you will see what works best for you.
However, you’re not reinventing the wheel. Many businesses have done this before. There are experts galore to help you out. Here are just a few important factors to help you drive the right kind of traffic to your website. [Read more…]