There are a lot of benefits associated with adding an on-site blog to your business website. At the very least, it adds value for existing customers. It provides ongoing opportunities for optimization so you can remain relevant, increase visibility. A blog encourages new visitors and targeted traffic.
Your blog also allows you to establish your authority. It showcases new products or services. It enables you to take a more active role in the online community. That, in turn, potentially develops relationships with other industry bloggers or social influencers. Of course, proper execution is essential to gain the greatest benefits from your blog.
Initially, you might spend a lot of time considering appropriate subject matter. This is truly important for a couple of reasons.
First, you need to produce content that is relevant, timely, and engaging to encourage readership and sharing. However, your content is also a tool for optimization, increased visibility, and improved rankings on search engines. The quality and relevance of content are, therefore, of the utmost importance.
Once you have nailed down appropriate topics, you need to address logistics. That includes the length of your blog posts. Should you keep them short and sweet? After all, web surfers tend to exhibit a relatively short attention span, right?
In truth, you are better off penning longer-form posts, for several reasons. Here are some of the benefits you will gain when creating more in-depth blog posts. [Read more…]