Google has done away with their page rank tool. It has left businesses and SEO experts with no good way to gauge page rank. This doesn’t mean the search giant has done away with rankings. They are still necessary.
They determine how competing websites stack up against each other. In other words, who provides the most relevant and useful content for users. Unless you’ve been living under a rock for a while, you know keywords play a major role in optimizing pages for search.
Like other elements of ranking, the role of keywords has changed over time. Linking has always been important for ranking.
However, updates to Google’s algorithms over the years have made it impossible to use linking schemes. Therefore, websites now need a network of high-quality, organic links to gain traction with Google. [Read more…]